Dine Brands’ decision to launch Cosmic Wings as its own brand rather than adding such products to Applebee’s menu gives the company the potential to reach diners who otherwise might not consider Applebee’s. The food is being prepared at the nearly 1,300 Applebee’s kitchens around the country that saw a dip in business as the coronavirus pandemic drastically curbed casual dining orders.
And nothing says pandemic-inspired chain like a delivery-only brand debut.Ĭosmic Wings is only available for delivery through Uber Eats. same-store sales jumped 21.4% in 2020.įor the debut of Cosmic Wings, nothing says Americans want a meal that tastes like a snack more than items such as Cheetos and Cheetos Flamin’ Hot versions of chicken wings and boneless pieces, as well as cheese bites (cheese curds in Midwesterners’ dictionary) in both flavors. Yes, fried chicken, whether in wings, boneless, or sandwich form, and often served spicy, remains quite hot. Another proof point? Wingstop's U.S. Plus, McDonald’s will give fans a chance to get their hands on its new chicken sandwich a day early.
In other fried chicken news, Burger King announced plans to bring out a sandwich that looks strikingly similar to those at its Restaurant Brands International sibling chain Popeyes, and at rivals including dominant chicken chain Chick-fil-A. The delivery-only brand debuts today with a menu of Cheetos-covered items. Cosmic Wings is Applebee’s answer to America’s obsession with ordering chicken wings from the comfort of home.
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